Promoting Your Small Business Company Using a Magnetic Refrigerator Calendar
The fridge is usually the appliance that is most commonly accesses in the home. If your house has kids, you have probably already attached the school lunch calendar to the fridge to monitor what is going on. You may have also put the list of the tasks you have at home or even your social calendar.
Whihcver the case, the fridge door becomes among the important communications paths within the home. Meaning that as a small business company, there is a great opportunity for you to build up awareness of your brand and your solutions, by providing a magnetized calendar for the fridge.
These refrigerator calendars take several different forms. The first type is a 3×5 calendar with twelve pages and with a magnetic backing in which the backing has your business card and all your contact info over it. The second is a larger one that has a dry erase board to the surface of the magnet that the customer can write on. Additionally, it has a grid with 5 months’ worth of boxes on it, so that they can write down the calendar information that is important to them. On top it has your logo and business name. These magnetic calendars may be used for years, and have a tendency to get ripped by people to place on record cabinets or either side of the desks at work as well as used as magnetic refrigerator calendars at home.
From your standing point, these are similar to getting personalized directories where people may look at them if they are taking a look at something which wants to be scheduled. The traditional companies which use this type of thing are physicians’ offices for monitoring patients appointments, printing companies where customers are tracking long-term deadlines, and auto repair places for scheduled maintenance and tune-ups.
Your magnetic refrigerator calendar has to have your company’s name, address, internet site, and contact number. Fax numbers are great for magnets intended to target different companies, doctor’s offices and dental clinics might not require them to get patients.
When presenting this information on your magnetic refrigerator calendar, it is good to keep in mind that readability is essential. Do a print outside and check it out at your work premises from a moderate distance. Make sure it could be read on arm’s reach, because that is where it will most certainly be sitting.
The final step is bringing them to your clients. You can hand them out in the workplace, or mail them out with the most recent statement. If you invoice frequently, give them out in the invoices of the last months of the year or very early in the year. If there are chances with your regional Small Business Development Council Sessions to get them spread them, then this would be a great business to business style opportunity.