Trademark registration will secure your business identity and give you commercial advantage and market position. It is only through registering your trademark that you can have these benefits. A lot of business owners are not really aware how important having a trademark is to secure their intellectual property rights. There are a lot of exclusive rights afforded to the owner of a registered trademark. Here are some of the advantages a business will have if they have a registered trademark.
The main advantage of having a registered trademark is exclusivity. A registered trademark will enable you to protect the rights to your brand or logo. Your trademark registration will tell everyone that you are the official owner of the brand so others cannot use a matching or similar mark of the same goods and services. In cases of misrepresentation or breach of intellectual property rights, you have unlimited protection.
You can take legal action against a person or company who violates your trademark rights. People will know that you have rights over your trademark if you have trademark registration. You can seek legal action in a federal court if a third party uses your trademark without consent.
Trademark registration secures your brand and has a reliable legal foundation that will enable you to build your business reputation in the marketplace. You can create better brand awareness in countries where the mark is registered in. With the increase in the life of your business through trademark registration, there will also be an increase in the trust of your customers.
Nationwide and international priority is one important advantage of trademark registration. Because of your priority, you will be provided with more extensive trademark protection and exclusive international ownership of the trademark. The priority date of the future security of our trademark will be protected if you file for trademark application. This priority date is the date of first use of the trademark in trade that provides you with nationwide and international priority, with exception to companies that incorporated and filed a trademark before you.
You will have the right to use the “R” symbol once you have registered your trademark. Registration and protection is afforded to brands with the R symbol. Inappropriate use of the R symbol can subject anyone to legal action since only properly registered trademarks can use that symbol.
Control over your domain names and regular similar URL registrations is another benefit of trademark registration. Your chances of abstaining from using a similar www domain name also improves. It is important to remember that even if you have a domain name and a business name, trademark registration is still important.