A favorable outcome in a business as well as getting new customers will be achieved if there is advertising of products and services in the internet because a large audience will be created. Since the inception and advancement in technology, the internet and the World Wide Web has been majorly advanced into an information source that has attracted many business owners by offering a platform in which they can advertise their products and services to reach a considerable number of people at a go. Companies of this day and age have dared to use online commerce as their dominant advertising channel, to other means of marketing to sell their products and services targeting customers that see the online advertisements they make since information about the merchandise is given to the consumers such as quality and pricing. The internet is a user-friendly tool because it allows instant satisfaction through making orders, payments as well as delivery.
Huge communication means have been set up by companies where time taken by customers to communicate with them has reduced significantly because they offer their contacts on their websites like emails where consumers can easily use to communicate with the businesses. Increasing sales by businesses has been attributed to the improvement of the business appearance and creation of familiarity of their merchandise to its consumers. Internet use has reduced the time taken to acquire products through the use of credit cards, companies also save on costs such as holding costs, accommodation costs and stock storage costs.
Complete knowledge about a product like pricing, is paramount before deciding to buy the product and compare it with the budgets the customer has made. A purchaser is able to make an enlightened choice about a product before buying, by inquiring and getting complete information about it in the internet like its pricing, the business location as well as other products offered by the company.
Internet marketing has significantly challenged traditional forms of advertising; it has significantly grown in comparison to other forms of marketing such as radio advertising. Registration of members, opinion polls used by customers to give their thought on services they have received and newsletters used to update members on changes by the company are some of the prominent features of internet marketing.
For internet marketing to be successful, unique strategies should be adopted. The websites used should offer reliable and accurate information, it should also be entertaining. The site used should offer simplicity in navigation so that the customers can comprehend it. Comparative advantage against competitors can be achieved when business owners understand information technology and effect current marketing strategies where their consumers can access important services such safe and quick transactions.