Three Effective Ways of Promotional Product Branding
A cost reducing strategy will always be the best option for business because increasing the selling price to cover the costs will lead to low sales levels as customers prefer affordable goods. The challenge that businesses face is that it is cumbersome to identify areas where they can reduce expenditures. Marketing and advertising are the major cost centers of any business, and business can have an advantage over others if it can reduce its spending on these sectors. A customer would be grateful whenever you hand him a gift and each time he uses it, he thinks of your services. This is a friendly way of marketing and ensuring that your clients remain loyal to you. It enhances customer loyalty because a client is reminded of the existence of your business whenever he sees the product and below are ways of doing promotional product branding.
Clothing – As you walk on the streets, you will tend to read the writings on people’s clothing, and you will think about those with captivating messages. They include shirts, jackets, and caps which most of your clients will not mind having. It is a way of showing appreciation for their loyalty, and at the same time, you are promoting business products and services. When you give a client one of the products, it is like you are spending the information to other people who might not know about it. Each time your clients put that shirt or caps, they advertise your products. This is a friendly way of promotion as you also appreciate customer loyalty.
Printed products – You can also print your brand and logo on the products that you produce. For instance, if your business sells household items, then make sure that all of them have your logo and trademark on them. That means that whenever you sell a product, the user will see the business information. It is easy and less costly as you only spend on printing the information on the goods. This tactic is workable and favorable to junior companies that do not have adequate finances to do other forms of marketing. You might also include contact information which is vital whenever a prospective client wants to reach you. Remember that you are not the only person doing that type of business and therefore, you must be unique and properly identify yourself to the customers.
Office stationery – Promotional products can even include small items such as office stationery. Promotional office accessories might include rulers, pens, stress balls, notepads, and paperweights. Whenever a customer sees that your office stationary is branded, then he develops confidence that your services and products are genuine. They perceive services as genuine and high quality, and therefore, you should give them some as freebies. Giving these items freely to clients helps them to memorize the business and come back once again.