The fridge is the most commonly accessed appliance in the house. If your home has kids, you have probably posted the faculty lunch calendar to the fridge to keep track of the ongoing activities. You may have also put the list of the tasks you have at home or even your social calendar.
Whichever the case, the fridge door becomes one of the vital communications avenues within the house. Meaning that as a small business company, there is a great opportunity for you to build up awareness of your brand and your solutions, by providing a magnetized calendar for the fridge.
These refrigerator calendars take several different forms. The primary one is just a twelve page 3×5 calendar which has a magnetic back in which the back side has your business card and contact info over it. The next is a bigger one which has a dry erase board to the surface of the magnet which the client can write on. Additionally, it has a grid 5 months’ worth of boxes onto it, so that they could write down the calendar information that is relevant to them. On the top it has your business name and logo. These magnetic calendars can be used for years, and are inclined to get taken by people to put on record cabinets or the sides of the desks at work as well as being used as magnetic refrigerator calendars in the home.
From your perspective, these are similar to obtaining personalized directories right where people may see them if they are looking for something that needs to be scheduled. The traditional businesses which use this kind of calendars are printing offices at which clients are tracking longterm deadlines, physicians’ offices for tracking appointments, and automobile repair places for scheduled maintenance and tune-ups.
Your fridge calendar needs to have your company’ name, telephone number, website, and address. Fax numbers are good for magnets intended to target other businesses, doctor’s offices may not require them for patients.
When presenting this information on your magnetic refrigerator calendar, it is good to keep in mind that readability is essential. Do a print outside and check it out at work from a reasonable distance. Ensure it could be read on arm’s reach since that is where it will most certainly be sitting.
The final step is bringing them to your clients. You can hand them out in the workplace, or mail them out with the most recent statement. If you Invoice regularly, you can give them out with the invoices of the last months or first months of the year. If there are chances with your regional Small Business Development Council Sessions to get them spread them, then this would be a great business to business style opportunity.